Olufolake Olufade, Product Designer in Nigeria/ UIUX Portfolio

From Storytelling To Seamless Experiences

Before stepping into product design, I built a strong foundation in narrative structure and communication through my academic journey. I hold a Bachelor’s degree in Literature in English and a Master’s degree in Classical Literature, where I explored the power of storytelling, audience engagement, and human behavior. This unique perspective naturally led me to product design, where stories aren’t just told but experienced. To solidify my transition, I earned a Google UX Design Professional Certificate and completed a Product Design course at Future Academy Africa, refining my skills in user research, interaction design, and accessibility.

Embracing the Design & Builder's Mindset

Over the past two years, I’ve learned that design is more than just aesthetics; it’s about understanding people and how to bring those solutions to life. Through user research, accessibility principles, and iterative design, I ensure every decision is rooted in real user needs. I focus on rapid prototyping, testing, and refining to create products that truly resonate. Crucially, I blend this design mindset with hands-on development expertise in Shopify (Liquid) and Framer, allowing me to bridge the gap between concept and high-performance, functional products.

Why Product Design & Development?

This dual approach allows me to bridge creativity and functionality, ensuring that every interaction feels intuitive, engaging, and accessible. Whether it’s a mobile app, a web platform built in Framer, or an e-commerce store on Shopify, I thrive on simplifying complexity and designing and developing seamless digital experiences. My background gives me a unique perspective that values storytelling, critical thinking, and human-centered design. Combined with my UX certifications and technical expertise, I bring a well-rounded approach to crafting user-friendly products.

My Impact In The Last Two Years

Over the past two years, I’ve designed and developed for e-commerce, fintech, foodtech, SDaaS, and edtech. I specialize in design systems, rapid prototyping, front-end development, and user-centered design, ensuring that every product is both visually compelling and highly usable. I’ve worked with startups and established brands, taking ideas from concept to execution by blending business strategy, design, and code.

I’m excited to collaborate with designers, developers, and product teams to craft intuitive, user-centered solutions that make a difference.

Brands/ Companies I Have Worked For In The Last Two Years

Dev4u

Tasty Trove

Quintell

Tosan oLLEY
CTO Dev4U
"Working with Olufolake Olufade on our SDaaS platform was an absolute game-changer. Her attention to detail, coupled with a deep understanding of our needs, ensured the design was not only functional but also intuitive for our users. Olufolake successfully transformed our complex platform into a sleek, user-friendly interface that elevated the overall user experience. Her ability to communicate and deliver on time made the entire project seamless. I couldn’t be happier with the outcome!"
Babatunde
Frontend Dev/designer
"Collaborating with Olufolake Olufade on the TastyTrove app was an incredible experience. Her creativity and problem-solving skills were pivotal in bringing our vision to life. We worked closely to ensure that the user experience was not only engaging but also highly functional. Olufolake contributed fresh ideas, strong design principles, and an eye for detail, making the project a huge success. It’s been a pleasure working together!"
Tolulope
UI/UX Designer
"As a fellow designer, I’ve always admired Olufolake Olufade’s ability to balance creativity with functionality. Whether working on product design or UI/UX, Her approach is always methodical and thoughtful. Olufolake has an excellent grasp of user-centered design principles, and her ability to iterate and refine based on feedback shows her commitment to excellence. I have learned so much from collaborating with her and always look forward to the opportunity to work together!"